Luton Rising (LR), has never been found wanting in blowing its own trumpet when it comes to telling the populations of Luton, the surrounding areas, the country – and indeed the world, that they are Absolutely FAB-U-LOUS!
As they are the most environmentally and socially responsible Airport-Owning company on the Planet. They delight in telling everyone how their Expansion plans for Luton Airport are super environmentally friendly as Their Expansion will be ruled by their unique policy of Green Controlled Growth.
Well, they seem to have grown tired of blowing that trumpet and now want to splash out hundreds of thousands of pounds for someone to do it for them: https://www.find-tender.service.gov.uk/Notice/099436-2026?utm_source=chatgpt.com
Luton Borough Council (LBC) want to spend £576,000 of public money on a two-year Contract, for a company to polish the tarnish from LR.
LBC aim to procure a:
” Marketing and creative agency to support services on behalf of Luton Rising. Luton Rising is seeking a creative agency partner to support the development and implementation of its brand identity and wider communications.
The organisation requires a partner with strong strategic and creative capability to help evolve its visual and verbal identity, produce a flexible suite of assets, and support the ongoing development of its website.
The work should reflect Luton Rising’s community purpose, commercial ambition and commitment to positive impact.”
The question that comes to our minds is, what for? IF LR is already utilising staff, both within, and from LBC, why is all this public money being wasted?
- Let us remember, that LR was found guilty during the Development Consent Order Inquiry by the Advertising Standards Authority, of breaking their rules in their advertising with their Green Controlled Growth claims on emissions.
- Let us remember, that LR has debts to LBC of close to £750 million, when interest payments are added.
- Let us remember, that LR has not paid a dividend on airport concession fee income to LBC for services since 2019.
- Let us remember that LR’s direct charity donations have fallen from £14.8 million in 2015/16, to £7.7 million in 2024/25.
Passenger numbers have rocketed; but their donations have plummeted.
The biggest cover up in the LR Fairy Tales, is that Aircraft Emissions have not been included in the Monitored and Controlled Emissions which are part of Green Controlled Growth. Emissions figures are only those from Airport Ground Operations and Surface Access Traffic. These are but a few of the “omissions” when LR/LBC tell the world how wonderful, caring and considerate they are.
£576,000 is being poured down the drain, when it could have been spent improving Luton lives.
We doubt that even Hans Christian Andersen could put a positive light on the murky corners of LR. More like a job for The Brothers Grimm? As LR is a rather horrid mess; after all.